The importance of corporate video production can’t be underestimated, businesses need to make engaging brand videos in order to stay competitive. Video has moved from a desirable extra to an essential part of the marketing mix.
There’s no point producing predictable corporate video content for the sake of it. There are many of different types of video, and each one can be used to target and engage a specific group of customers.
Some of the different types of corporate video may be:
- Company profiles
- Case studies
- Opinion polls
- Culture and recruitment
- Social responsibility
What is a whiteboard video? Heres one.